Poster highlighting Red Cross programmes providing care to families affected by HIV and AIDS
2006 Audio tour
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The British Red Cross pride themselves on helping people in crisis - whoever and wherever they are, which was no different to how they responded to the HIV/AIDS epidemic. They help communities tackle health and social crises all around the world and one of their biggest focuses is HIV/AIDS, particularly in developing regions such as Africa. By 2006 HIV/AIDS was no longer considered a death sentence, and although there currently remains no cure for the syndrome, a huge emphasis has been placed on preventative measures. So for the Red Cross, education became the most effective tool to defeat HIV/AIDS.
I was drawn to this poster as it is in stark contrast to the AIDS campaign that would have been witnessed in the late eighties when the virus was first recognised, where the associated images were based on the ‘AIDS: Don’t Die Of Ignorance’ 1987 tombstone campaign. Both the volunteer and orphan on this poster seem joyful as they are laughing and appear to be carefree - highlighting the normalisation of the disease and showing that there is life after diagnosis.
Audio recording by Bethan Crowden (Volunteer), Cardiff.
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