Clear water bottle, with white screw on lid, produced as part of the 'Life. Live it' first aid campaign. The label bears the message: 'Could you give your friend the Pushover? An unconscious friend could choke to death. Push them on their side' and the slogan 'Life. Live it. First aid. Spread the word', the web address and details of the source of the natural spring water. The label also features a photograph of a girl leaning over a friend who appears to be unconscious.
Associated Person and Role
British Red Cross Society. UK Office. Communications Division
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